Public Health England launched an interesting competition

The Centre for Ageing Better supported by  launched an interesting competition. They invited designers to rethink the symbols and icons commonly used in the public to represent older age groups. The main goal of this project was to portray older people in a positive light.
The winner was announced just a few days ago. Congratulations to SwaG Design Ltd which created an original symbol of a dancing couple. This age-positive icon shows two older people dancing across the street, the walking stick becoming a dancing cane.

This shows a good tendency for cities taking care of senior groups within their public areas.